What app has 2 billion downloads






















Tablets Smartwatches Speakers Drones. Accessories Buying Guides How-tos Deals. Health Energy Environment. YouTube Instagram Adobe. Kickstarter Tumblr Art Club. Film TV Games. Fortnite Game of Thrones Books. Comics Music. Filed under: Tech Creators TikTok. TikTok reaches 2 billion downloads. Click here to learn more. A leading-edge research firm focused on digital transformation. Good Subscriber Account active since Shortcuts.

Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log out. US Markets Loading H M S In the news. Paige Leskin. TikTok has surpassed 2 billion all-time global downloads across iOS and Android devices, according to app analytics firm Sensor Tower. The accomplishment comes on the back of a record-setting Q1: TikTok saw million installs, which Sensor Tower reports is the most downloads any app has ever had in a single quarter.

Social platforms across the board have seen a surge in popularity in recent months, as people under coronavirus-related lockdown adjust to staying at home and find new ways to connect with others. Visit Business Insider's homepage for more stories. TikTok was downloaded million times from January through March, according to Sensor Tower — an amount that the analytics company says topped any other app ever for a single quarter.

TikTok now has 2 billion downloads overall, doubling its total from just 15 months ago. The company is also winning over coveted users, like Hong Kong-based content creator and influencer Taylor Richard, who boasts more than , followers on Instagram owned by Facebook FB and 1. She said TikTok approached her last year to come join its platform. Richard, 31, thought it skewed a bit too young for her.

View this post on Instagram. Then the coronavirus outbreak hit, and Richard found herself hooked on TikTok's second videos. She also liked that more "older people, like my generation and older, are joining it.

And a lot of the songs are from my generation," she said. Richard, who has about 15, followers on the app, joined in early April and TikTok now sends her weekly emails, telling her which hashtags are performing well, and giving examples of trending video content. The record-breaking influx of new users is a major win for app owner ByteDance, which has been trying to capitalize on TikTok's worldwide appeal.

The app is the only social media platform made by a Chinese company to gain significant traction outside of China. But the Beijing-based startup's success inside of China during the pandemic has also been enormous — and may provide clues as to how TikTok hopes to grow into a major money maker in the future.

A record quarterly haul. Bytedance did not respond to requests for comment for this article. In China, live-streaming is very popular. Influencers often make money by receiving virtual tips during live streams. FaceTime dance parties and digital picture frames: How people are staying connected to their grandparents.

For example, she said, Douyin users buy virtual donuts or hearts that they can gift to content creators or influencers during live streams. All of that translates into in-app revenue for ByteDance.

The company still makes most of its money from advertising. But the in-app revenue it gets from Douyin and TikTok users is more than just chump change. Sensor Tower views TikTok and Douyin as essentially the same app, citing the similarities in branding, marketing and user experience. Nelson said the app's success in monetizing users vaults it into the same league as top entertainment companies.



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